data protection
The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
You can generally use our website without providing any personal data. If personal data (such as name, address, or email addresses) is collected on our website, this is always done on a voluntary basis, wherever possible. This data will not be shared with third parties without your express consent.
We would like to point out that data transmission over the Internet (e.g., when communicating via email) may be subject to security gaps. Complete protection of data from access by third parties is not possible.
PRIVACY POLICY FOR THE USE OF GOOGLE ANALYTICS
This website uses features of the web analysis service Google Analytics, provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is typically transferred to a Google server in the United States and stored there.
As part of Google Analytics, we also use the Google Signals extension, which enables tracking across multiple devices. To do this, Google uses the data of users who are simultaneously logged into a Google service when visiting our website and who have activated the "personalized advertising" option in their Google Account settings (https://adssettings.google.com/authenticated).
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de
Google Remarketing
This website uses Google Remarketing technology from Google Inc. ("Google"). For this purpose, cookies are placed on your computer. Third parties, including Google, use these cookies to record which of our websites you have visited with your browser. This information can then be used to show you our ads at a later time on other websites, e.g. as part of Google Search or on websites in the Google network. Further information on data protection at Google and how remarketing works can be found in the Google Privacy Policy. You can also deactivate the storage of cookies using the settings in your browser and/or object to the collection of data as part of Google Remarketing using the Google Ad Settings.
Smarketer FAST Tracking
Smarketer GmbH uses the FAST tracking system to precisely evaluate the success of advertising campaigns. Data resulting from interaction with advertising materials is stored for a period of only 90 days and is used solely for accurate performance measurement and billing. It is emphasized that no user profiling takes place, and the use of a unique, anonymous key prevents user tracking. Therefore, targeted advertising based on personal data is not possible with FAST.
FAST links user activities, such as clicking on an ad, to specific actions such as purchases or registrations, without using cookies or similar technologies. The creation of a device fingerprint is based exclusively on non-personal data such as browser settings or language settings.
In the context of Google Ads or Microsoft Ads, information such as the order number and shopping cart value are transmitted after a transaction and stored for 90 days. Personal data such as names or addresses are not collected. Other data that may be transmitted includes a sequential ID, ClickID, the time of purchase, currency, and the type of conversion. This data processing is carried out under strict security measures, and transmission to servers in the USA adheres to high data protection standards.
The processing purposes are limited to the necessary allocation and accounting of advertising successes, which is in line with the legal framework.
All collected data will be deleted after 90 days at the latest. Users also have the option to opt out of tracking using an opt-out link.
Responsibility for data collection lies with Smarketer GmbH, which can be reached at Alte Jakobstraße 83/84, 10179 Berlin, or by email at info@smarketer.de.
BROWSER PLUG-IN
You can prevent cookies from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
OBJECTION TO DATA COLLECTION
You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics
CONTRACT DATA PROCESSING
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
IP ANONYMISATION
We use the "Activation of IP anonymization" function on this website. However, this means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
INFORMATION, DELETION, BLOCKING
You have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as the right to correct, block, or delete this data. You can contact us at any time at the address provided in the legal notice for this purpose and for other questions regarding personal data.
COOKIES
Some of our websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.
You can configure your browser to inform you about the use of cookies, to only accept cookies on a case-by-case basis, to exclude cookies for specific cases or generally, and to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
SERVER LOG FILES
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:
- Browser type/version
- operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
This data cannot be assigned to specific individuals. This data will not be merged with other data sources. We reserve the right to subsequently review this data if we become aware of concrete evidence of illegal use.
E-COMMERCE PLATFORM SHOPIFY
To operate our online store, we use Shopify, a service provided by Shopify Inc., 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5. This service provides an e-commerce platform through which we offer our products for sale. The data transmitted as part of your order is stored on a Shopify server in the USA. Shopify has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. For more information on data protection, please see Shopify's privacy policy at http://www.shopify.com/legal/privacy.
The legal basis for the transmission of data to third parties for the purpose of contract execution or for billing purposes is Art. 6 (1) (b) GDPR and for the transfer in the context of legally mandated cases Art. 6 (1) (c) GDPR.
CONTACT FORM
If you send us inquiries via the contact form, your information from the form, including the contact details you provided there, will be stored by us for the purpose of processing your inquiry and in case of follow-up questions. We will not share this data without your consent.
AN ORDER
We use the information you provide to fulfill and process your order.
To fulfill the contract, we will pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on the payment service provider you select during the ordering process, we will pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service provider for the purpose of processing payments. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider using your access data during the ordering process. The privacy policy of the respective payment service provider applies in this respect.
You can revoke any consent you may have given to send a birthday coupon at any time with future effect. Please use the contact details provided in the imprint to do so.
WHATSAPP MARKETING
We use the KEAZ app to send you automated WhatsApp messages related to your order. For this purpose, your name, phone number, and order number will be transmitted to the operator of the KEAZ app, Pocket Agency GmbH. This data is required to enable communication via WhatsApp. If you provide your phone number, you will automatically receive a message about your order status. Further information on data protection and the detailed privacy policy can be found at the following link: www.keaz.app
NEWSLETTER
(1) With your consent, you can subscribe to our newsletter, which will inform you about our current, interesting offers. The advertised goods and services are listed in the consent form.
(2) We use the so-called double opt-in procedure to register for our newsletter. This means that after your registration, we will send you an email to the email address you provided, asking you to confirm that you wish to receive the newsletter. We store your IP addresses and the times of registration and confirmation. The purpose of this procedure is to verify your registration and, if necessary, to investigate any possible misuse of your personal data.
(3) The only mandatory information required to receive the newsletter is your email address. Providing additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your email address for the purpose of sending you the newsletter. The legal basis is Art. 6 (1) (a) GDPR.
(4) You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in each newsletter email, by email to (support@ylumi.de), or by sending a message to the contact details provided in the imprint. We use the Klaviyo service provided by Klaviyo Inc., Boston, USA, to send our newsletter. The data you provide when registering for the newsletter (email address, if applicable, name, IP address, date and time of registration) will be transferred to a Klaviyo Inc. server in the USA and stored there in compliance with the "US Privacy Shield." Further information on data protection at Klaviyo can be found at: http://klaviyo.com/privacy/.
(5) We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. For the evaluation, we link the data mentioned in Section 3 and the web beacons with your email address and a unique ID. We use the data obtained in this way to create a user profile in order to tailor the newsletter to your individual interests. In doing so, we record when you read our newsletters, which links you click on in them, and use this to infer your personal interests.
Right of objection
You can object to this tracking at any time by clicking on the separate link provided in every email or by informing us via another contact method, e.g., by email to support@ylumi.de. The information will be stored for as long as you are subscribed to the newsletter. After unsubscribing, we store the data purely statistically and anonymously. Such tracking is also not possible if you have deactivated the display of images by default in your email program. In this case, the newsletter will not be displayed in full, and you may not be able to use all of its functions. If you display the images manually, the above-mentioned tracking will occur.
SOCIAL MEDIA PRESENCE
We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because it could, for example, make it more difficult to enforce user rights. With regard to US providers certified under the Privacy Shield, we would like to point out that they thereby undertake to comply with EU data protection standards. Furthermore, user data is generally processed for market research and advertising purposes. For example, user profiles can be created from user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on users' computers in which the usage behavior and interests of the users are saved. Furthermore, data can also be stored in the user profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them). The processing of users' personal data is based on our legitimate interests in effectively informing and communicating with users in accordance with Art. 6 (1) (f) GDPR. If users are asked by the respective platform providers for consent to the data processing described above, the legal basis for processing is Art. 6 (1) (a) and Art. 7 GDPR. For a detailed description of the respective processing operations and the opt-out options, we refer to the information provided by the providers linked below. In the case of requests for information and the assertion of user rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information.
FACEBOOK PAGES, GROUPS AND SOCIAL PLUGINS
We use Facebook pages, Facebook groups and Facebook social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
The pages, groups, and plugins can display interactive elements or content (e.g., videos, graphics, or text contributions) and are recognizable by one of the Facebook logos (a white "f" on a blue tile, the terms "Like," "I like," or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin." You can view the list and appearance of Facebook Social Plugins here . When you access a feature of our website that contains such a plugin, your device establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to your device, which integrates it into the website. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects using this plugin and inform users based on our current knowledge. By integrating the plugins, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged in to Facebook, Facebook can associate the visit with your Facebook account. If you interact with the plug-ins, for example, by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. Even if you are not a Facebook member, there is still a possibility that Facebook will learn and store your IP address. According to Facebook, only an anonymized IP address is stored in Europe.
FACEBOOK PRIVACY POLICY
The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook's privacy policy .
EU-US PRIVACY SHIELD
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law.
BASIS
The use of Facebook pages, groups, and social plugins is in the interest of an attractive presentation of our online offerings and easy findability of the locations we specify on the website, as well as the use of the data for marketing and targeting purposes. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
JOINT PROCESSING OF PERSONAL DATA
The joint processing of personal data takes place on the basis of a joint processing agreement.
OBJECTION TO DATA COLLECTION
If you are a Facebook member and do not want Facebook to collect data about you via our online offering and link it to your member data stored on Facebook, you must log out of Facebook and delete your cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are available within the Facebook profile settings or via the US website aboutads.info or the EU website youronlinechoices.com . The settings are platform-independent, meaning they are applied to all devices, such as desktop computers and mobile devices.
Within our online offering, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated.
This may include content such as images, videos, or text, and buttons that allow you to express your likes regarding content, subscribe to the authors of the content, or subscribe to our posts. If you are a member of the Instagram platform, Instagram can assign the access to the aforementioned content and functions to your profiles .
INSTAGRAM PRIVACY POLICY
For more information on how Instagram handles user data, please see Instagram’s privacy policy .
BASIS
We use Instagram in the interest of ensuring an appealing presentation of our online offerings and easy findability of the locations we list on our website. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
ANALYSIS TOOLS
GOOGLE ANALYTICS
This website uses features of the web analysis service Google Analytics, provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses "cookies," which are text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is typically transferred to a Google server in the US and stored there.
AP ANONYMIZATION
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
DEMOGRAPHIC CHARACTERISTICS IN GOOGLE ANALYTICS
This website uses the "demographic characteristics" feature of Google Analytics. This allows reports to be created that contain information about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third parties. This data cannot be assigned to a specific individual. You can deactivate this feature at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.
GOOGLE PRIVACY POLICY
For more information about how Google Analytics handles user data, please see Google’s privacy policy .
BROWSER PLUG-IN
You can prevent cookies from being saved by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the link .
BASIS
Google Analytics cookies are stored on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
CONTRACT DATA PROCESSING
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
OBJECTION TO DATA COLLECTION
You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics .
FACEBOOK PIXEL, FACEBOOK CUSTOM AUDIENCES AND FACEBOOK CONVERSION
Our online offering uses the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
With the help of the Facebook pixel, Facebook is able to identify you, as a visitor to our online offering, as a target audience for displaying advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can further track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
FACEBOOK PRIVACY POLICY
Facebook processes data in accordance with Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy . Specific information and details on the Facebook pixel and how it works can be found in Facebook's help section .
EU-US PRIVACY SHIELD
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law.
BASIS
The use of the Facebook Pixel and the storage of "conversion cookies" is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
CONTRACT DATA PROCESSING AGREEMENT
For the processing of data for which Facebook acts as a data processor, we have concluded a data processing agreement with Facebook in which we oblige Facebook to protect our customers' data and not to pass it on to third parties.
OBJECTION
Although we declare legitimate interests in using the Facebook pixel and storing “conversion cookies,” we offer you opt-out options. You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there regarding usage-based advertising settings . The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative and additionally the US website aboutads.info or the European website youronlinechoices.com .
PINTEREST TAG
Within our online offering, the so-called “Pinterest Tag” of the company Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, is used due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes.
Pinterest is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt00000008VVzAAM).
With the help of the Pinterest tag, Pinterest is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Pinterest ads”). Accordingly, we use the Pinterest tag to only display the Pinterest ads we place to Pinterest users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Pinterest (so-called “ActALike Audiences”). With the help of the Pinterest tag, we also want to ensure that our Pinterest ads correspond to the potential interests of users and do not appear annoying. With the help of the Pinterest tag, we can also track the effectiveness of Pinterest ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Pinterest ad (so-called “conversion”).
The Pinterest tag is integrated directly by Pinterest when you visit our website and can save a so-called cookie, i.e., a small file, on your device. If you subsequently log in to Pinterest or visit Pinterest while logged in, your visit to our website will be recorded in your profile. The data collected about you is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the user.
Pinterest processes data in accordance with Pinterest's data usage policy. Accordingly, general information on the display of Pinterest ads can be found in Pinterest's data usage policy: https://policy.pinterest.com/en/privacy-policy .
You can opt out of the Pinterest tag's collection and use of your data to display Pinterest ads. To control which types of ads are displayed to you within Pinterest, you can visit the Pinterest page and follow the instructions for behavioral advertising settings: https://www.pinterest.com/settings/ . The settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.
You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page ( optout.aboutads.info) .
HOTJAR
We use Hotjar to better understand the needs of our users and to optimise the offering on this website. With the help of Hotjar’s technology, we gain a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don’t like, etc.) and this helps us to tailor our offering to our users’ feedback. Hotjar uses cookies and other technologies to collect information about the behaviour of our users and their end devices (in particular IP address of the device (only recorded and stored in anonymised form), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website). Hotjar stores this information in a pseudonymised user profile. This information is neither used by Hotjar nor by us to identify individual users or merged with other data about individual users. The legal basis is Art. 6 (1) (f) GDPR. For more information, see Hotjar's privacy policy: https://www.hotjar.com/legal/policies/privacy
You can object to Hotjar storing a user profile and information about your visit to our website as well as to Hotjar tracking cookies being set on other websites via this link: https://www.hotjar.com/legal/compliance/opt-out
REQUEST VIA WHATSAPP
If you register for our consultation via WhatsApp and send us an inquiry via WhatsApp, your message, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of processing your request.
Through use, WhatsApp, Inc. receives personal data (in particular, communication metadata), which is also processed on servers in countries outside the EU (e.g., the USA). WhatsApp shares this data with other companies within and outside the Facebook group of companies. Further information can be found in the WhatsApp privacy policy (https://www.whatsapp.com/legal/#privacy-policy). YLUMI has neither precise knowledge of nor influence on the data processing by WhatsApp, Inc. WhatsApp is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.
You can revoke your consent at any time without giving reasons for the future by sending a short, informal revocation by email (support@ylumi.de) or via WhatsApp (“Stop”).
This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 (1) (a) GDPR) and/or on our legitimate interests (Art. 6 (1) (f) GDPR), as we have a legitimate interest in the effective processing of the inquiries addressed to us.
The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular, statutory retention periods—remain unaffected.